History of GEICO
GEICO was originally founded during the mid 1930’s during the Great Depression. GEICO’s is known as Government Employees Insurance Company, and was originally marketed towards government employees and certain members of the military with the understanding that they were less risky to insure as a group. Its founders Leo and Lillian Goodwin, and husband and wife team, would take the company to great heights with their leadership.
Warren Buffett and GEICO
The company would later excel in its underwriting and became famous for its strong dedication towards customer service. GEICO would enjoy steady growth well into the present era, where billionaire investor Warren Buffett took an interest and purchased its outstanding stock. It is now a wholly owned subsidiary of Buffett’s Berkshire Hathaway.
GEICO Enjoys Branding
Today, GEICO enjoys strong brand recognition with the introduction of its mass marketing campaigns featuring memorable characters such as the GEICO Gecko and the GEICO Cavemen. The latter became such an ad icon that they received a short television stint not long after.
GEICO has a long history of providing great customer service with affordable rates. To see how they compare to other insurance providers, fill out our auto insurance form to receive multiple rate quotes from leading insurance companies, including GEICO. It only takes a few minutes and is absolutely free.