Liberty Mutual Relying on Direct Mail to Communicate with Customer Base
Courtesy of auto insurance providers like Liberty Mutual Insurance, the post office is getting a much needed boost to their bottom line as direct marketing is making a comeback. Many insurance providers are relying on “snail mail” to communicate policy changes and offerings to drivers.
Although it is common for insurers to raise their rates to balance the bottom line,Mintel Comperemedia, a company specializing in direct mail, is noticing a different trend.“Despite proposed rate increases, auto insurers still focus on finding savings for individual drivers,” stated Daniel Hayes,vice president of insurance services for the company.
Those covered by Liberty should continue looking in their mail for updates regarding their Liberty Mutual Insurance rates. Those who are not may be tempted by the offerings Liberty Mutual Insurance is promoting through their advertising strategy, and it never hurts to look and compare.