U.S. Online Life Insurance Searches Reach Record Numbers

Posted in Life Insurance

February 2nd, 2010

A new press release from comScore Inc., a digital scoring company, revealed that life insurance search activity in 2009 increased by 15 percent, which is a new record.

According to comScore’s recent study, there were 16.6 million queries for life insurance information, which was significantly higher than the previous year.

Why Life Insurance Searches Have Increased

According to comScore, the reason that there has been a jump in life insurance inquiries is that more Americans have access to the Internet and are able to research information on life insurance for themselves or their families. Because the Internet has played such an important role in financial planning, people have grown accustomed to relying on virtual information to get them the details they need to make their decisions.

Online Quotes Also Increased

ComScore also noted that during the same time period in 2009, consumers requested two million online quotes for life insurance. According to the digital scoring company, this number shows that Americans are demonstrating increased comfort and reliance on the Internet when having to shop for complex financial services.

Where Can I Get Life Insurance Quotes?

If you’re interested in obtaining your own life insurance quote, visit Go Insurance Rates for the information you need. By entering your zip code, you will be linked to top life insurers around the country.

It’s good to know that many Americans are taking life insurance more seriously than ever. If you also take life insurance seriously, now’s the time to learn more about getting started with your own policy.