Nationwide Educational Campaign to Prevent Driver’s Distractions
Nationwide Insurance is sponsoring a national press campaign aimed at preventing driving distractions. Cell phones, book reading, eating bowls of cereal, text messaging and putting on makeup are only some of the risky behaviors drivers participate in instead of keeping their eyes on the road.
NASCAR drivers Brad Keselowski and Stephen Leicht are the national spokespeople for the educational campaign. Their platform of minimizing distractions is backed up by a hands on demonstration where using a NASCAR driving simulator, young drivers got to experience what impact text messaging has on their driving abilities. According the Leicht, the Nationwide Insurance program “Really wakes drivers up about what can go wrong from sending a simple text message instead of focusing on driving.”
This touring educational program will have no effects on the Nationwide insurance premiums their policyholders pay for car insurance coverage.